Campaigns
Salesforce Campaigns, Opportunity Campaign attribution, and UTM-derived campaign performance — reconciled into one view. All calculations run server-side. Unknown / Missing campaign attribution stays explicit and is never hidden.
Data validationUnavailableCampaigns — KPI vs table parity, Missing/SF/UTM labellingValidates that KPI counts equal the sum of campaign-table rows; Missing/UTM/SF stay separate.No validation rows available.▾▴
Data validation
Unavailable
Campaigns — KPI vs table parity, Missing/SF/UTM labellingValidates that KPI counts equal the sum of campaign-table rows; Missing/UTM/SF stay separate.No validation rows available.No validation rows.
Campaign summary
Attributed leads
Attributed opportunities
Contract-stage opps
Derived
Closed won
Closed won revenue
Open pipeline
Unknown / missing share
Spend coverage
Salesforce Campaigns
UTM Campaigns
Total spend
CPL
CAC / CPA
ROAS