Paid
Leads classified as paid by Salesforce LeadSource: Google Ads, Facebook, and Reddit are always paid. ChatGPT is paid only when the lead's utm_medium is 'cpc'; other ChatGPT leads fall under Organic.
Current pipeline snapshot
Always reflects NOW — independent of the date filter. Scoped to paid via Opportunity.LeadSource (fallback to converting Lead) and, for New Leads, the Lead's own LeadSource + UTMs.
Paid New Leads
Paid Discovery Call Opportunities
Paid Open Pipeline Value
Paid Open Contract-stage Opportunities
Date range applies to date-filtered KPIs (timezone: America/Los_Angeles, half-open interval). The current pipeline snapshot always reflects NOW and ignores the date range.
2026-07-08T07:00:00.000Z|2026-08-07T07:00:00.000ZData validationUnavailablePaid Channel — internal-consistency checksCompares paid/organic KPI vs table sum vs funnel step (same classifier-scoped dataset).No validation rows available.▾▴
No validation rows.
KPIs
Paid Leads
Paid Opportunities
Paid Contract-stage Opportunities
Paid Closed Won Deals
Paid Closed Won Revenue
Paid Closed Won (by Close Date)
Paid Closed Won Revenue (by Close Date)
Lead → Opportunity Rate
Opp → Contract-stage Rate
Opportunity Win Rate
Average Deal Value
Average Sales Cycle
Spend & efficiency
Paid Ad Spend
Field not mapped yet
CPL
Field not mapped yet
CAC
Field not mapped yet
ROAS
Field not mapped yet